Ida Maria Conference Hotel in Naumburg

The revitalisation of the historic Reichskrone, originally built as a theatre and hotel and later used as a cinema and event venue, will create a contemporary 4 Star conference hotel in Naumburg.

127 rooms and suites, regionally inspired gastronomy and the historic ballroom create a year round operating concept for leisure stays, business travel, meetings, conferences and events.

127

Rooms & Suites

4 Star

Full Service Hotel

approx. 6,500 m²

Hotel GFA

approx. 4,800 m²

Historic Event Space

The Ida Maria Conference Hotel is being developed through the revitalisation of the historic Reichskrone at Curt-Becker-Platz in Naumburg. At the heart of the project is the integration of a contemporary hotel operation with the listed historic event complex.

The hotel, with 127 rooms and suites, will be directly integrated with the historic event facilities. Separate entrances will allow the hotel and event areas to operate independently. The result is an integrated hotel and event product combining accommodation demand with meetings, conferences and events.

Location Advantages

Central location in Naumburg within easy reach of the historic old town
UNESCO World Heritage status and Naumburg Cathedral as internationally recognised visitor attractions
Set within the established Saale-Unstrut wine and cultural region
Attractive setting for cultural, culinary and active travel as well as short breaks
Good access to the major urban centres of Central Germany
Diverse travel demand throughout the year

Project Highlights

Revitalisation of the historic Reichskrone as a contemporary 4 Star conference hotel
127 rooms and suites providing the foundation for a substantial hotel operation
Listed historic ballroom as the distinctive centrepiece of the project
Integrated concept combining hospitality, gastronomy, meetings and events
Historic event complex with versatile event and operating potential
Separate entrances for the hotel and event facilities
Regionally rooted hotel and gastronomy concept with a strong connection to Saale-Unstrut

Development Potential

Year round demand through the combination of accommodation, meetings and events
Additional market opportunities across the conference, corporate and event segments
Strong potential for weddings, cultural formats and social events
Development of bookable cultural, wine, nature and World Heritage experiences
Positioning beyond the region as a distinctive hotel and event destination
Potential to reach new guest segments beyond the traditional accommodation market
Long term positioning in the upscale hotel segment

Target Groups

Hotel companies and operators with experience in the upscale hotel segment
Operators with expertise in meetings, conferences and events
Hospitality investors and project developers with a long term investment approach
Hotel groups interested in distinctive cultural and destination locations
Family offices focused on long term real estate and hospitality investments
Strategic partners interested in tourism development projects